Affiliates & Marketing

First Time Deposit (FTD)

Kurzdefinition

A user who registers through an affiliate link and completes their very first monetary deposit on the gambling platform.

Ausführliche Erklärung

FTD is the core conversion metric in iGaming marketing. It triggers CPA commissions and initiates player tracking for lifetime RevShare calculations.

Praxisbeispiel

Out of 100 clicks and 15 registrations, 5 users make their first deposit. Your campaign generated 5 FTDs.

Verwandte Begriffe & Konzepte

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